Job Profile
Managing & Execution of Marketing research requirements by liaising with the research agencies (Nielsen, TNS, IMRB, Hansa research etc) on ongoing projects
Managing & Execution of Marketing research requirements by liaising with the research agencies (Nielsen, TNS, IMRB, Hansa research etc) on ad-hoc projects
Managing & Execution of research requirements across functions and business
Managing the billing and vendor payments related to market research projects
Ensure timely delivery of projects
Ensure quality output of projects
In-depth analysis and interpretation of data
Monthly updates to marketing team, quarterly inputs to creative and media agencie
Finalization of the brief with the internal teams
Assessing the research proposals
Monitoring research field work to ensure quality field work
Conducting internal analysis. Correlate BSLI’s business information with the research information so as to
provide context to our findings and make it relevant to our own information
To ensure timely receipt of bills
To ensure timely payments made
Complete documentation/ MIS for bill update
Accuracy in vendor payments
Principal Accountabilities
Develop Product Requirement Framework
. Evaluate Industry trends and Identify potential opportunities across different customer need solutions for different group of products like Wealth, Child, Retirement, Health, Rural, Protection / Group etc.
. Assess the impact of economic environment on the financial services domain and make product recommendations based on research and analysis
. Monitor and evaluate impact of regulatory guidelines on existing products
Establish Product and Proposition Analysis
Product Research & Development Process
Distributor/customer research (in coordination with Marketing) to understand product impact and future requirements Gather data relevant to products within the social media framework
Attain market Intelligence (keep a track of competitor’s new product launches & performance)
Create / Vet Brochures, Application / Enrolment Form, COI, FAQ’s, Policy Contracts, Product Specifications, Product Presentations for Individual & Group Products
. Support in data, analysis & research required for existing product communications
. Develop and maintain strong knowledge for all of the major markets & products in the portfolio, including an understanding of product strategy and positioning as inherent part of product life cycle
. Create relevant formats like ‘Product Newsletters’ and monthly competitive reviews to be circulated amongst sales force based on the life cycle requirements
Sales Support
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